Social Media Content Plan

Background

As the Executive Creative Director of the Associated Students of Westminster (ASW), Westminster College’s student government organization, I created an example social media content plan to pass on to the future student board and Creative Director. This document follows the ASW branding guidelines that I created when the organization underwent a rebrand.

The plan includes:

• Social media best practices to follow

• A helpful student user persona

• A social media content calendar utilizing Instagram, Facebook, and Email marketing

• Visual content with captions to post during the month