Website Redesign
Background
As the HRC Utah Media & Design Co-Chair, I led the redesign and upgrade of the HRC Utah website in order to:
Expand the website to better represent HRC Utah within the local landscape
Communicate and display that HRC Utah is so much more than just the annual fundraising dinner
Introduce the Utah Steering Committee members and put a face to the organization
Provide an all-inclusive, trusted hub for future members/volunteers to learn about the Utah chapter and their work in the community
Build a cohesive visual brand and modernize the website
New Homepage
New homepage design has a consistent visual brand and better represents HRC Utah’s goals and work. Along with highlighting how to get involved with the annual fundraising dinner, it encourages site visitors to learn more about the organization and get involved.
Old Homepage
Old homepage design lacked a cohesive visual design, and it was solely focused on the annual fundraising gala.
New About Page
New about page introduces the Utah Steering Committee members and mentions that the members are local. It explains that although HRC is a national organization, it has members across the country that focus on their unique communities.
Old About Page
Old about page only included copy from HRC Nationals and did not set Utah apart or relate to the Utah landscape.
New Volunteer Page
New volunteer page includes photos that local members have taken from various events and shows how Utah is active in the community, it also further promotes a cohesive visual brand.
Old Volunteer Page
Old volunteer page includes stock photos that are not unique to the Utah chapter, and it also includes visual elements that do not align with a cohesive visual brand.
New Dinner Page
The new website includes a main dinner page, separate from the homepage, that includes all of the important dinner information on one page. From this main dinner page, users can navigate to learn more about other parts of the dinner. Bringing everything together enhances the user’s navigation experience.
Old Split Dinner Pages
The old website split the important dinner information through various pages which required a lot of user searching and clicks. It also had outdated visual brand elements.
